About the market

Frisco is a city of new arrivals. The small-business mix leans toward what new households need: home services, pediatric care, youth sports, lawn care, real estate.

The opportunity is unusual because buyer turnover is so high. A household that moved in last year does not know which HVAC company to call, which dentist the neighbors use, or who finished the kitchen down the street. The businesses that own the "new in Frisco, who do I call" searches win that household's next decade of spend.

Why Frontend Horizon here

Frisco is about 27 miles up the Dallas North Tollway from our office, so a meeting or a look at a job site is a drive, not a flight. We do not have a client based only in Frisco yet. Our DFW clients work across the metro, and they are listed below with where each engagement stands.