About the market

Irving is two cities in one. Las Colinas is a planned corporate district full of regional and national headquarters, corporate housing and the B2B vendors that serve them. Old Irving is a working small-business economy: family restaurants, trades, clinics and small retail along Highway 183.

The playbook is different for each. A Las Colinas vendor needs content that survives a procurement review and a follow-up that keeps pace with a long buying cycle. An Old Irving contractor needs to show up for "service plus ZIP" and convert a homeowner in one scroll. DFW Airport on the city's edge adds a third market: logistics and airport-adjacent services.

Why Frontend Horizon here

Irving is the closest market on this list, about 12 miles from our office. We do not have a client based only in Irving yet. Our DFW clients work across the metro, and CAB Carpentry sells to facility buyers, the same kind of scoped B2B purchase Las Colinas runs on.