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The questions owners actually ask.
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The basics
What does Frontend Horizon do?
Six things: websites, SEO, pay-per-click ads, social media, competitor analysis, and AI lead response. Most owners start with the site and add the next service once the first one is paying for itself.
How do you charge?
Plans are built from three parts: a monthly retainer for the ongoing work, a set price for each qualified lead we deliver, and a share of each job that closes from those leads. We size the mix to your trade and market and put it in writing, with the outcome we are aiming at, before any work starts. Prices depend on your market, so we quote them on a call.
What do I hear from you each week?
A written read every Friday: what shipped, what it did to your leads, and what is next. If something is not working, it is in that note, with what we are changing.
Who does the work?
The five of us, all based in Dallas. John and Pablo scope every engagement, and the people on your first call are the people building your site.
How fast can you start?
A discovery call within 48 hours of booking. The first sprint usually starts within one to two weeks of signing off on the scope.
How do I get started?
Book a 10, 20 or 30 minute call, or send the form on this page. We reply within one business day.
Questions
Where we work
Do you work outside Dallas-Fort Worth?
Yes. The HQ is at 750 N Saint Paul St in Dallas, but we ship engagements remote-first across Texas (Austin, Houston, San Antonio, Plano, Frisco, Irving, Arlington, McKinney, Denton) and nationwide. Sprint demos and weekly reads happen on video; on-site visits get added when an engagement actually benefits from them.
Do you work in my industry?
We have shipped work across construction (BHR Construction Corp.), retail and manufacturing (Best Barns), logistics and industrial services (Talbot Companies), consumer services (In & Out No Doubt), professional services, and healthcare. If your industry isn’t in that list, tell us. We’ll be honest about whether we have the data to scope the engagement well before quoting it.
What size companies do you work with?
SMBs: bootstrapped founders through Series A operators on the small end; mid-market companies on the larger end. The work scales by sprint count, not by team size. If the engagement isn’t a fit, we’ll tell you on the consultation call.
How quickly can you start?
Discovery call within 48 hours of scheduling the free consultation. Sprint zero (audience + ICP work) usually starts within 1–2 weeks of contract sign-off. Tight launch windows can squeeze sooner; we’ll be honest about whether the date is real before you commit.
Questions
Web Design & Development
Will my site look like every other template-based site out there?
No. Every build is custom, ICP-keyed, and built on a design system tuned to your brand. We don’t resell the same theme to twelve clients in the same vertical. The site is yours, the code is yours, the content is yours.
Do you handle hosting and ongoing care?
Yes. You can hand off to your team, or roll into Recurring Site Care for a monthly content + experiment cycle. Most clients keep us on for the first 90 days at minimum so the launch experiments actually get measured.
Questions
SEO Management
How long until SEO actually moves the needle?
Local SEO can move in 60–90 days. National category capture is a 6–9 month commitment before the curve bends. We’ll tell you which one your spend buys before sprint one. No “SEO takes 12 months” hand-waving.
Questions
Pay Per Click Advertising
What’s your minimum ad spend?
$2K/mo for Google or Meta. Below that, the management overhead eats the result; we’d rather tell you to bootstrap on SEO first than take an engagement we can’t make profitable for you.
Questions
Social Media Marketing
Do you produce video or just schedule existing content?
Both. Production is priced per shoot day; if your team already shoots, we plan, edit, and schedule against how your ICP actually scrolls. The Community Management add-on covers the replies, DMs, and comments so the page never goes silent.
Questions
Competitor Analysis
Will my competitors know you’re looking at them?
No. Everything we pull comes from public sources (search results, ad libraries, social activity, press releases, public filings). No grey-area scraping, no ethics calls.
Question not here?
Ask it on a ten-minute call, and we will add it to this page.
Frontend Horizon, Dallas, TX
Your site should be paying for itself. Let's find out together.
Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.
- Monthly retainer
- Pay per lead
- Pay per close
- A written read every Friday