Harris County, about 239 miles southeast of our office
Houston web design and SEO, planned neighborhood by neighborhood.
Energy services, industrial logistics, the medical center's orbit and a huge consumer-services economy, spread across one of the largest metros in the country. Citywide ranking is a long fight; owning your corridors is not.
- Remote, with a Friday read
- Storm-market roofing experience
- Reply within one business day
Tell us about your business
Reply within one business dayThe Houston market
Energy, healthcare, logistics, and ports, the largest SMB market in the state and the most spread out.
Houston is the largest city in Texas and the most spread out. Energy and oilfield services anchor the west side, the Texas Medical Center pulls a large healthcare-adjacent economy, and the Port of Houston supports logistics and industrial operators on the east side. An Energy Corridor business and a Sugar Land business serve very different buyers.
Local SEO follows that geography: owning "service in neighborhood" across the corridors you actually serve is achievable where a citywide term is not. Weather shapes demand too. Atlantic hurricane season runs June 1 to November 30, and roofing, generator and storm-repair searches spike around every named storm.
Houston and our office
Houston is about 239 miles from our office, closer to four hours by car. We do not have a Houston client yet, and we will not pretend otherwise. What we do have is remote delivery that already runs for storm-market roofers: Talbot Companies in South Florida, another hurricane market, and Blue Arrow Roofing in Kansas City.
Neighborhoods and districts
Houston, district by district.
What each part of the city tells us about the buyer, and what that means for the site, the search work and the ads.
Downtown
The corporate and professional-services core. Credibility site plus neighborhood-level ranking, not a citywide push.
Galleria / Uptown
High-end retail, professional, and healthcare density. CPCs run high, so we size to per-conversion economics.
Energy Corridor
Energy and oilfield-services B2B. Longer research cycles and a competitive set mapped per corridor.
Heights
Independent retail, dining, and creative. Local social and reviews move the neighborhood foot traffic.
Memorial
Affluent households. Home services and practices win on reviews and neighborhood-level search.
Midtown
Dining and nightlife on a young-professional crowd. Social keyed to the neighborhood calendar.
Sugar Land
Suburban families, healthcare, and home services. Neighborhood-level ranking beats a citywide fight.
The Woodlands
Affluent master-planned households. Higher-ticket home services and practices, with research-first buyers.
The buying year
When Houston buyers are searching.
What each season does to demand for the trades we work with, and what should already be live before it starts.
Spring
March to May
Severe storms, hail and flash flooding. Roofers, restoration crews and drainage contractors need to be visible before the first big storm of the year, not after.
Summer
June to August
Hurricane season opens June 1. Storm-related campaigns should be live by May, and the site should take a request at any hour, because storm calls do not wait for business hours.
Fall
September to November
The peak hurricane weeks run from mid-August through September, and repair work continues well into fall. Homeowners book the rest of their projects before the holidays.
Winter
December to February
Mild, with Houston Livestock Show and Rodeo running from late February into March. For contractors, winter is the planning window before storm season.
Trades that matter here
The trades with the most to win in Houston.
Each links to the full trade page: what those buyers search for, and what we build for it.
Roofing
Roofing contractors
A hurricane market. Talbot Companies works a similar one in South Florida, and their published numbers are on their case study.
Our clients in this trade: Talbot Companies (South Florida), Blue Arrow Roofing (Kansas City), Kind Roofing (Austin, TX)
Roofing marketingConstruction
Custom home builders and remodelers
Remodels, additions and rebuilds across a metro that keeps expanding in every direction.
Our clients in this trade: BHR Construction (Greenville, SC)
Construction marketingCommercial trades
Commercial trades and builders
The Port and the Ship Channel mean warehouses, plants and facilities that buy from vendors with a clear scope.
Our clients in this trade: CAB Carpentry (Dallas–Fort Worth, TX), Best Barns (Greenville, PA)
Commercial trades marketingExcavation
Excavation and site work
Flat, flood-prone ground makes drainage, detention and site prep a steady line of work.
Our clients in this trade: M&M Dirtwork (East Texas)
Excavation marketingSix services
What we would run for a Houston business.
Plans combine a monthly retainer, a price per qualified lead and a share of each closed job. Most owners start with one service and add the next once the first is paying for itself.
Web Design & Development
Custom-coded sites built around the customer you want more of, with the lead form, call tracking and follow-up wired in before launch. Blue Arrow Roofing's first inbound lead came five hours after theirs went live.
About Web Design & DevelopmentSEO Management
In Houston
Houston is too big for citywide ranking on most terms. The right play is neighborhood-level: rank for the service plus the neighborhood across the corridors that matter to your business.
About SEO ManagementPay Per Click Advertising
Google, Meta and LinkedIn campaigns tracked to booked jobs, so you can see which dollars bring customers and which bring junk clicks.
About Pay Per Click AdvertisingSocial Media Marketing
Posts, short-form video, and community management built around how your customers actually scroll, with one consistent brand voice in every reply.
About Social Media MarketingCompetitor Analysis
What they spend, rank, and convert on, broken down by channel, with the specific gaps you can exploit this quarter.
About Competitor AnalysisAI Lead Response
Answers calls, forms and site chat after hours, texts back a missed call, asks your qualifying questions, books the appointment, and sends you the ones worth a call back.
About AI Lead ResponseQuestions owners ask
About working with us in Houston.
Do you have Houston clients?
Can you handle Houston's neighborhood-level SEO?
Do you plan around hurricane season?
Which service should a Houston business start with?
How do you work with a Houston business from Dallas?
How is a Houston engagement priced?
Run a business in Houston?
Tell us your trade and which Houston corridors you cover. We will tell you which neighborhoods are winnable first, and what storm season should look like on your site.
From our blog
Worth reading for a Houston business.
Competitor Analysis · SEO
The Competitor Analysis Every SMB Should Run Before Spending Another Dollar on Marketing
Most SMBs guess at what their competitors are doing. The real picture is sitting in plain sight, and it changes how you spend.
Read itSEO · Construction
Local SEO for Construction Companies: The Playbook
Construction local SEO is dominated by aggregators. The firms that learn to outflank them win the work that matters.
Read itSEO · Web Design
The Roofing Website That Converts: What to Build and What to Skip
Traffic is step one. A roofing site earns its keep by turning a panicked phone visitor into a call in under ten seconds. The build list, in order.
Read itSEO · Competitor Analysis
Automating Keyword and Competitor Research With AI
Your competitors' best pages and your buyers' real questions are public. The only question is who reads them first, and how often.
Read it
Frontend Horizon, Dallas, TX
Your site should be paying for itself. Let's find out together.
Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.
- Monthly retainer
- Pay per lead
- Pay per close
- A written read every Friday