232 guides, written by the team doing the work
Learn what brings in the calls, before you pay anyone for it.
Local SEO, ads, AI search, site speed and measurement, written for owners and the people who run their marketing. Read it free, use what applies, and call us for the rest.
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- Grouped by topic and by trade
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Editor’s pick
Market Sizing for Agencies: Showing Clients Who Is Actually Searching
Stop pitching against a keyword tool's vanity number. Hand the client an honest count of the demand they can actually win, and the rest of the engagement sells itself.
Case studies with the numbers
Real clients, what we changed, and what it did.
- How a Construction Firm Generated 1,233% More Organic Clicks in 12 Months
- Best Barns: Rebranding a Product Brand for the Search Era
- Local SEO for Construction Companies: The Playbook
Guides by trade
Start with the trade you run.
The guides written for your kind of work, and the trade page with the clients we have built for in it.
Roofing
7 guidesWritten for this trade
- SEO for Roofing Companies: How Roofers Win the Searches That Follow the Storm
- The Roofing Website That Converts: What to Build and What to Skip
- Storm Season SEO for Roofers: Own the Hail Spike Before It Hits
Construction
11 guidesWritten for this trade
- SEO for Contractors: The Local Search Playbook for the Trades
- Local SEO for Roofing Contractors: How to Own the Map Pack
- Zero to One Million for Contractors: The Omnichannel Playbook for Construction and the Trades
Moving
Start with
- Local SEO: The Complete Guide for Service Businesses
- Conversion Rate Optimization for Service Businesses
Landscaping
1 guideWritten for this trade
Landscaping pageExcavation
Start with
- Local SEO: The Complete Guide for Service Businesses
- Conversion Rate Optimization for Service Businesses
Commercial trades
2 guidesWritten for this trade
- SEO for Contractors: The Local Search Playbook for the Trades
- Zero to One Million for Contractors: The Omnichannel Playbook for Construction and the Trades
IT services
Start with
- Local SEO: The Complete Guide for Service Businesses
- Conversion Rate Optimization for Service Businesses
HVAC
7 guidesWritten for this trade
- Local SEO Pricing: What Service Businesses Actually Pay
- Local SEO: The Complete Guide for Service Businesses
- SEO for Contractors: The Local Search Playbook for the Trades
Plumbing
7 guidesWritten for this trade
- Local SEO Pricing: What Service Businesses Actually Pay
- Local SEO: The Complete Guide for Service Businesses
- SEO for Contractors: The Local Search Playbook for the Trades
Electrical
7 guidesWritten for this trade
- Local SEO Pricing: What Service Businesses Actually Pay
- Local SEO: The Complete Guide for Service Businesses
- SEO for Contractors: The Local Search Playbook for the Trades
Water damage
7 guidesWritten for this trade
- Local SEO Pricing: What Service Businesses Actually Pay
- Local SEO: The Complete Guide for Service Businesses
- SEO for Contractors: The Local Search Playbook for the Trades
Pest control
6 guidesWritten for this trade
- Local SEO Pricing: What Service Businesses Actually Pay
- Local SEO: The Complete Guide for Service Businesses
- Local SEO for Roofing Contractors: How to Own the Map Pack
Garage doors
7 guidesWritten for this trade
- Local SEO Pricing: What Service Businesses Actually Pay
- Local SEO: The Complete Guide for Service Businesses
- SEO for Contractors: The Local Search Playbook for the Trades
Law firms
10 guidesWritten for this trade
- SEO for Lawyers: What Moves Attorneys and Law Firms Up the Rankings
- Zero to One Million for a Professional Services Firm: From First Client to a Referral Engine
- Make Your Site Read Like the Firm You Are: Positioning for Professional Services
Accounting
9 guidesWritten for this trade
- Zero to One Million for a Professional Services Firm: From First Client to a Referral Engine
- Make Your Site Read Like the Firm You Are: Positioning for Professional Services
- The Platform Under a Fast Professional Services Site: Next.js and Cloudflare in Plain English
Insurance
9 guidesWritten for this trade
- Zero to One Million for a Professional Services Firm: From First Client to a Referral Engine
- Make Your Site Read Like the Firm You Are: Positioning for Professional Services
- The Platform Under a Fast Professional Services Site: Next.js and Cloudflare in Plain English
Financial advisors
9 guidesWritten for this trade
- Zero to One Million for a Professional Services Firm: From First Client to a Referral Engine
- Make Your Site Read Like the Firm You Are: Positioning for Professional Services
- The Platform Under a Fast Professional Services Site: Next.js and Cloudflare in Plain English
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Not on the list?
These are the trades we have shipped for. If yours is not here, the service-business guides still apply, and a ten-minute call tells you whether we are a fit.
Browse by topic
Every guide, sorted by what it helps with.
Counts are live. A guide can sit under more than one topic.
Findability
149 guidesHow SMBs actually get found in 2026: SEO, PPC, and the search surface.
Platform
42 guidesNext.js, Supabase, Cloudflare, and the deploy plumbing under every FH site.
Performance & Web
43 guidesCore Web Vitals, accessibility, and the design choices behind shippable speed.
Measurement
48 guidesGA4, Search Console, and the dashboards we actually look at on Mondays.
AI
79 guidesWhat FH ships with AI in the loop, and what we deliberately leave manual.
Outlook
17 guidesWhat's changing in 2026, and what we're already building against.
Case studies
3 guidesReal engagements, real numbers, real before/after. No fluff.
By audience
91 guidesThe same SEO and AI plays, retold for who has to run them: agencies, micro businesses, SMEs, and mid-market teams.
Free tools
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What slow replies cost you, and what a closed job costs under each way of paying for marketing.
Open the toolsFree lead audit
Find out what is costing you leads.
We look at your site, your Google Business Profile and how a lead reaches you, then tell you what to fix first.
Ask for the auditLatest
New on the blog.
- SEOSearch Console
How to Do an SEO Audit: The Checklist We Run on Every New Site
An SEO audit is a diagnosis, not a PDF. This is the exact checklist we run on every site we take on: crawl and indexation, speed and Core Web Vitals, on-page SEO, content quality, structured data, and local signals, plus why free SEO checker scores mislead and what a real audit should cost.
5 min read · Aug 5, 2026
- SEOPricing
SEO Pricing: How Much Does SEO Cost in 2026?
SEO pricing runs from $99 a month to $10,000 a month for what sounds like the same service. This is the full market map: the real ranges by tier and model, what drives the number up or down, what each budget actually buys, and how to tell a fair quote from an expensive-looking cheap one.
5 min read · Aug 5, 2026
- SEOPricing
SEO Pricing Models: Retainer, Project, Hourly, and Performance Compared
The same SEO work gets billed four ways: monthly retainer, fixed-price project, hourly consulting, and performance-based deals. Each pricing model fits a different situation, and one of them is usually a red flag. Here is how each works, what it costs, and how to pick for your stage.
5 min read · Aug 5, 2026
- SEOPricing
SEO Packages: What They Include, What They Cost, and When to Walk Away
SEO packages promise certainty: a fixed menu, a fixed price, three tiers on a pricing page. Sometimes that is a fair productized service, and sometimes it is a content mill with better typography. Here is what belongs in a package at each price, the filler that pads the menu, and the walk-away signs.
5 min read · Aug 5, 2026
- SEOPricing
Local SEO Pricing: What Service Businesses Actually Pay
Local SEO pricing runs from $300 profile-management plans to $4,000 competitive-metro retainers, and the right number depends on your market, your locations, and how far behind you are. Here is what the local work actually is, the real price bands, and what results should look like at each spend.
5 min read · Aug 5, 2026
- SEOHow-to
What Is SEO? Search Engine Optimization Explained for Business Owners
SEO stands for search engine optimization: the work of making your website the answer search engines return when your buyers go looking. This is the plain-English version of what SEO means, how it differs from SEO marketing, what website SEO actually includes, and what it costs a small business to do it properly.
6 min read · Aug 5, 2026
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