Five people, all in Dallas
The people doing the work.
The people on your first call are the people building and running your site in month six. There is no account manager in between.
- Founders scope every engagement
- A written read every Friday
- Founders' inboxes published
Tell us about your business
Reply within one business dayWho you will meet
Two founders who still do the work.
John scopes the work. Pablo builds it. The person on your first call stays on your account.
John Cravey
Founder
John founded Frontend Horizon to fix what most SMBs hate about marketing agencies: opaque deliverables, recycled strategy, no accountability for the result. Every engagement gets a named outcome and a clear picture of the market it’s competing in.
Pablo Novelo
Founder
Owns the build, the infrastructure, and the Core Web Vitals budget every shipped page lives inside. The reason your site reads fast, ranks clean, and converts at the rate the strategy promised.
John
Founder
Pablo
Founder
Also on the team
Danny
DOO
Josh Grounds
Dev
Shannon Cravey
President of Business Development
Who does what
Small on purpose.
Five people, all in Dallas, TX. Each one owns a part of the engagement, and the ones who own yours are a direct email away.
John Cravey
Founder
Owns Web Design & Development, SEO Management, Competitor Analysis
I started Frontend Horizon because I kept watching SMB owners pay agencies for 'results-driven, conversion-focused experiences' and get a brochure site nobody could find on search. The five-phase positioning , census → public data → ICPs → system → sprint , came out of three years of doing the work backwards and learning where the budget actually leaks.
Pablo Novelo
Founder
Owns Web Design & Development, Social Media Marketing
I own the technical side of every Frontend Horizon build. The stack choices, the platform layer, and the engineering standards each client site is held to are mine, so performance and reliability are designed in, not bolted on.
Josh Grounds
Business Development and Social
Owns Pay Per Click Advertising, Social Media Marketing
I work business development and social for Frontend Horizon: finding the SMBs who need the system, and keeping the accounts we already have talking to us. I came up through the build side, so when I tell an owner what a site will do, I have shipped one.
Danny Jackson
DOO
I keep Frontend Horizon engagements moving and keep clients in the loop. Project management, status, and the communication between a client and the build are mine, so nothing stalls in the gap between teams.
Shannon Cravey
President of Business Development
I lead business development at Frontend Horizon. Which engagements we take, who we take them for, and the standard those relationships are held to after the site ships are mine.
Everyone else is one call away at (833) 211-4225.
Two minutes, one reply
Tell us about your business.
A first name, a number, and what you are after. We read it and reply within one business day.
- Read by our team in Dallas
- Reply within one business day
Prefer to talk? (833) 211-4225
Want to know who would work on yours?
Tell us your trade and what you are after. We will tell you which of us owns it and which plan fits, before anything is scoped.
Frontend Horizon, Dallas, TX
Your site should be paying for itself. Let's find out together.
Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.
- Monthly retainer
- Pay per lead
- Pay per close
- A written read every Friday