Collin County, about 19 miles north of our office

Plano web design and SEO, for buyers who check first.

Professional firms, clinics, corporate-adjacent businesses and a high-income household base. Plano buyers research before they call, so the site has to do the trust work before the phone rings.

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  • 19 miles from our office
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The Plano market

Corporate-HQ density, well-educated households, and a Legacy West business core that rewards a clean digital presence.

Plano is one of the most corporate markets in Texas. Toyota North America, JPMorgan Chase and Liberty Mutual all run major campuses around Legacy, which pulled professional firms and the businesses that serve them into Legacy West and the Preston Road corridor.

For a home-service or trade business, that means households with money to spend on the house and a habit of checking the contractor before calling. Reviews, a named team, photos of real jobs and a site that loads fast on a phone decide who gets the call. Buyers here read; the site that answers their questions before they ask wins.

Plano and our office

Plano is about 19 miles up the Tollway from our office, so a meeting or a look at a job site is a drive, not a flight. We do not have a client based only in Plano yet. Our DFW clients work across the metro, and they are listed below with where each engagement stands.

Neighborhoods and districts

Plano, district by district.

What each part of the city tells us about the buyer, and what that means for the site, the search work and the ads.

  • Legacy West

    Corporate-HQ-adjacent B2B and professional services. Long, research-heavy buyer journeys that reward credibility content.

  • Downtown Plano (Historic)

    Boutique retail and dining on the historic strip. Brand-led web plus local search over pure citation volume.

  • West Plano

    Affluent households and the practices that serve them. Buyers research thoroughly, so depth of expert content wins.

  • Willow Bend

    Upscale retail and med spa. Credibility in the first scroll and a clean Google Business Profile are table stakes.

  • Preston Road corridor

    Healthcare and professional practices along the corridor. Expertise-led content plus local ranking books the appointment.

  • Shops at Legacy

    Dining and retail on the Legacy corporate crowd. Social presence and reviews keyed to the weekday foot traffic.

The buying year

When Plano buyers are searching.

What each season does to demand for the trades we work with, and what should already be live before it starts.

  1. Spring

    March to May

    Hail season runs roughly March through June in North Texas. Roofing, gutter and siding searches jump the week after a storm, and the contractor already visible in the map pack gets the inspection calls. Lawns green up and landscaping quotes open.

  2. Summer

    June to August

    Closings and moves peak between school years, and new owners look for everyone from roofers to lawn crews in their first month in the house. Heat pushes HVAC and pool work to the top of the list.

  3. Fall

    September to November

    Homeowners book remodels, fences and roofs to finish before the holidays, and commercial buyers set next year's facility budgets. SEO content that goes live now is ranking by the time spring storms arrive.

  4. Winter

    December to February

    Search volume dips, except after a hard freeze, when burst pipes and freeze damage fill the phones (February 2021 is still the local reference point). The quiet weeks are the right time to rebuild the site before March.

Trades that matter here

The trades with the most to win in Plano.

Each links to the full trade page: what those buyers search for, and what we build for it.

Construction

Custom home builders and remodelers

Remodels, additions and outdoor living for West Plano and Willow Bend households, sold to buyers who compare three builders before calling one.

Our clients in this trade: BHR Construction (Greenville, SC)

Construction marketing

Roofing

Roofing contractors

Collin County gets the same spring hail as Dallas. Insurance-claim roofs go to the roofer who ranks and answers the phone.

Our clients in this trade: Talbot Companies (South Florida), Blue Arrow Roofing (Kansas City), Kind Roofing (Austin, TX)

Roofing marketing

IT services

IT and technology services

Law, accounting and advisory firms around Legacy buy managed IT from vendors who look established online before the first meeting.

Our clients in this trade: Gun Barrel Computers (East Texas), AMD Technology (Chicago, IL)

IT services marketing

Landscaping

Landscaping and lawn care

Established lawns and irrigation for high-income households: recurring maintenance contracts inside a tight route radius.

Our clients in this trade: Turf Tenders (Monterey County, CA)

Landscaping marketing

Named clients nearby

Who we already work with near Plano.

Each with its market, where the engagement stands, and a link to the published result or the client's website. Numbers appear only where the client has signed off on them.

Our clients in the DFW market

Both work the whole Dallas–Fort Worth metro. Neither is Plano only, and we would rather say so than imply a Plano client we do not have.

In & Out No Doubt websiteIn measurement

Dallas–Fort Worth, TX

In & Out No Doubt

Moving / Relocation · DFW + Henderson County, TX

Local, long-distance, commercial, and specialty movers across DFW and Henderson County. We built the marketing site plus an AI estimate, dispatch, and concierge layer, so a move request lands with a clear written quote and routes the right crew automatically instead of starting as phone tag.

Shipped 2026. The engagement is underway and the measurement window is open. Numbers publish here once they verify.

Visit their website
CAB Carpentry websiteIn measurement

Dallas–Fort Worth, TX

CAB Carpentry

Commercial Doors / Cold Storage · DFW

Commercial door and hardware specialist for cold-storage and industrial facilities. We built a calculator-driven hero that classifies the facility type and pre-builds the project scope before the first call, so quotes start qualified instead of cold.

Shipped 2026. The engagement is underway and the measurement window is open. Numbers publish here once they verify.

Visit their website
Google review
“John and Pablo have been so easy to work with in getting our website up and going. We are also working on ways for them to maintain our social media. They respond so quickly and take care of all the needs we have. Thank you soooo much for all of your help guys!!”
Sheryl Stephens, owner of In & Out No Doubt, our DFW moverRead every review on Google

Six services

What we would run for a Plano business.

Plans combine a monthly retainer, a price per qualified lead and a share of each closed job. Most owners start with one service and add the next once the first is paying for itself.

Web Design & Development

Custom-coded sites built around the customer you want more of, with the lead form, call tracking and follow-up wired in before launch. Blue Arrow Roofing's first inbound lead came five hours after theirs went live.

About Web Design & Development

SEO Management

Rank for the searches your buyers run in your service area. Technical fixes, content and local listings in one plan, measured in calls and form fills, not impressions.

About SEO Management

Pay Per Click Advertising

Google, Meta and LinkedIn campaigns tracked to booked jobs, so you can see which dollars bring customers and which bring junk clicks.

About Pay Per Click Advertising

Social Media Marketing

Posts, short-form video, and community management built around how your customers actually scroll, with one consistent brand voice in every reply.

About Social Media Marketing

Competitor Analysis

What they spend, rank, and convert on, broken down by channel, with the specific gaps you can exploit this quarter.

About Competitor Analysis

AI Lead Response

Answers calls, forms and site chat after hours, texts back a missed call, asks your qualifying questions, books the appointment, and sends you the ones worth a call back.

About AI Lead Response

Questions owners ask

About working with us in Plano.

Do you work with professional firms and clinics, or just contractors?
Most of our clients are trades and home-service businesses. We have also worked with an IT consulting firm in Chicago and a managed-IT shop in East Texas. If you sell to Plano households or businesses on trust, the work is the same: a site that proves who you are, and search that puts you in front of people ready to call.
How is Plano search different from Dallas?
Plano buyers do more homework. Depth matters more than volume: answers to the questions people ask before they call, a filled-out Google Business Profile, and reviews that mention the neighborhood. We build for that instead of chasing listing counts.
Which service should a Plano business start with?
Usually the website, because Collin County buyers judge you on it before they call. Then SEO built on real answers to their questions, and pay-per-click ads when you need qualified calls inside the quarter.
Do you cover Legacy West, Willow Bend and the Preston Road corridor?
Yes, and the rest of Plano and Collin County. Neighbors Frisco and McKinney have their own pages.
How is a Plano engagement priced?
The same three parts as everywhere we work: a monthly retainer for the ongoing work, a set price for each qualified lead we deliver, and a share of each job that closes from those leads. There is no setup fee. The mix depends on your trade and how crowded your market is for it, so we quote it on a call and put it in writing before any work starts.
How fast do you respond once we are working together?
Within one business day, and every Friday you get a written read: what shipped, what it did to your leads, and what is next. If something is not working, it is in that note, with what we are changing.

Run a business in Plano?

Tell us who you sell to in Plano. We will tell you what a careful Collin County buyer sees when they look you up, and what we would change first.

Book a free 10-minute callCall (833) 211-4225

From our blog

Worth reading for a Plano business.

Every post on the blog

Other markets we work in

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Frontend Horizon, Dallas, TX

Your site should be paying for itself. Let's find out together.

Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.

  • Monthly retainer
  • Pay per lead
  • Pay per close
  • A written read every Friday
Book a free 10-minute callCall (833) 211-4225
About a minute1 of 5

What do you want your marketing to do for you?

Pick the one that matters most right now. We start there.

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