From first call to first Friday read
How working with us actually runs.
Seven steps, in order, with how long each one takes. You know what happens next before you book, and every step ends with something in writing.
- A 10, 20 or 30 minute first call
- One written scope before work starts
- A written read every Friday
Tell us about your business
Reply within one business dayThe seven steps
What happens, how long it takes, and what you walk away with.
Each step says what you do, what we do, and what you have at the end of it. No step starts until the one before it is done.
Step 1: Book a call
10, 20 or 30 minutes
Pick the length that fits your question and a real open slot. Rather type? Send the form and we reply within one business day.
- You
- Tell us your trade, your service area, and what is not working.
- Us
- Listen, ask the questions that matter for your trade, and take notes.
- You leave with
- A call on the calendar, usually within 48 hours of booking.
Step 2: We name the bottleneck
On that first call
Leads leak in one of three places: people cannot find you, they find you and do not call, or they call and the job does not close. We name the one costing you the most.
- You
- Tell us roughly how leads arrive today and what a good job is worth to you.
- Us
- Say plainly where the leak is and what we would do first, even when the next step is not us.
- You leave with
- The bottleneck and the next step, whether or not you hire us.
Step 3: One written scope
Agreed before any work starts
John and Pablo write every scope. It names the outcome we are aiming at and the plan mix: a monthly retainer, a price per qualified lead, and a share of each closed job, sized to your trade and market.
- You
- Read it, push back on anything that is off, and sign off when it reads right.
- Us
- Define in writing what counts as a qualified lead and how a closed job is recorded.
- You leave with
- One document with the outcome, the mix and the definitions. No setup fee.
Step 4: The first sprint starts
Usually within one to two weeks of sign-off
Work runs in sprints, each with one named outcome. We read your market first, then build: the pages match the jobs people in your service area actually search for.
- You
- Send brand assets and the logins on the list below. Give us 30 minutes on Friday for the demo.
- Us
- Build on a staging site you can open any time, with a demo every Friday.
- You leave with
- A staging link, and a Friday demo of what moved that week.
Step 5: The build ships, wired
When the sprint plan says, in writing
Nothing launches without the lead form, call tracking and instant lead alerts working. Leads run through Elevi, our own platform, so you get an alert the moment a request comes in and we can see where it came from.
- You
- Answer the alerts. A lead called back fast is worth more than one called back tomorrow.
- Us
- Launch, watch the first leads land, and fix anything that leaks in the first days.
- You leave with
- A launched site with every lead logged, scored and sent to your phone.
Step 6: A written read every Friday
Every Friday, in your inbox
What shipped, what it did to your leads, and what is next. If something is not working, it is in that note, with what we are changing about it.
- You
- Read it in five minutes. Reply with questions, or tell us which leads turned into jobs.
- Us
- Report leads and closed jobs, not traffic charts, and name the next week's work.
- You leave with
- A written record of every week, so nobody has to remember what was promised.
Step 7: Scale what works
Ongoing
Most owners start with the site and add the next service once the first one is paying for itself. When a channel is bringing jobs, we put more behind it. When one is not, we say so and move the effort.
- You
- Decide what to add, based on what the Friday reads show.
- Us
- Recommend the next move with the numbers behind it, and re-scope it in writing.
- You leave with
- A lead source you own that grows with the work you put into it.
Step five, for real
What “ships wired” looked like for Blue Arrow Roofing.
A family-run Kansas City roofer with no website. The site, the local pages and the lead pipeline shipped in one sprint, with alerts going to the owner's phone from the first day.
- 5 hrs
- From launch to first inbound lead
- Day 1
- Lead pipeline live and alerting
Roofing · Kansas CityYour first 90 days
What usually happens by day 30, 60 and 90.
These come from the timelines in our service plans. Your scope lists the ones that apply to you, so you are never guessing what the next month is for.
First 30 days
Scoped, started, and reporting
- Every plan
Discovery call, scope signed, first sprint under way.
- Paid ads
Conversion tracking and a landing-page check in week one, campaigns built and live in week two.
- Paid ads
Weeks three and four are for tuning, not results. That is normal, and the Friday read says so.
- Websites
Site build on staging with a demo every Friday.
- Site care
On an existing site: the first experiments live and a baseline read to measure them against.
By day 60
The first honest numbers
- Paid ads
A first cost-per-lead number you can defend.
- Social
On social, engagement quality moves first. Leads and sales follow in months three to six.
- Every plan
About eight Friday reads on file, so you can see the trend for yourself.
Days 60 to 90
Local search starts to move
- Local SEO
First movement in the Google map pack in most metros. National rankings take six to nine months.
- Local SEO
Local content, a review workflow and a rank read every month, measured in calls and form fills.
- Every plan
The next channel scoped, if the first one is paying for itself.
No dates are promised on this page. The dates that bind us are the ones in your written scope.
Want to know which steps apply to you?
Ten minutes is enough to hear where your leads leak and what the first sprint would be.
What we need from you
Six things, most of them in the first week.
Send these and the first sprint does not stall waiting on a login. Anything missing shows up in the Friday read, so you always know what is holding a step up.
The full list for your plan is in your written scope, next to the outcome and the plan mix.
01
Brand assets
Logo, colors, and real photos of your crew, trucks and finished jobs. Phone photos are fine.
02
Access, not ownership
Google Business Profile, Search Console and Analytics, and ad accounts if you have them. We ask for access; the accounts stay yours.
03
Your service area
The cities and neighborhoods you want work in, and the ones you would rather not drive to.
04
The competitors you lose to
Three to five names. Not the biggest in town, the ones who actually win the jobs you bid on.
05
Where jobs are tracked
Your CRM, your scheduling tool, or a spreadsheet. We need a way to see which leads became jobs.
06
Thirty minutes on Friday
For the demo during the build, and one person who answers when a lead comes in.
Questions owners ask
About how it works.
How long does the whole process take?
What happens on the first call?
Do I need to prepare anything for the call?
When will I see my first lead?
What is in the Friday read?
Who will I actually work with?
Can I start with one service?
Do you work outside Dallas?
Frontend Horizon, Dallas, TX
Your site should be paying for itself. Let's find out together.
Take ten minutes with us. You will leave knowing where your site stands and what we would do first, whether or not you hire us.
- Monthly retainer
- Pay per lead
- Pay per close
- A written read every Friday