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Apparel · lookbook · shop-the-look
Apparel Brand
Editorial lookbook + shop-the-look + store locator without the bloated Shopify-theme feel. For apparel brands that want a real magazine voice and a frictionless path from the photo to the size selector.
- 7layouts
- 15pages
- 57sections
- 11primitives
From $25/mo · 3 pages to start
$25–$99/mo
Live preview
Scroll the real site. Switch devices.
This is the actual build, filled with sample data. Switch between desktop, tablet, and mobile — same lead form, same calculator, same layout we ship to paying clients.
apparel-brand.frontendhorizon.com
Section by section
Every block, broken out.
Each section is the same primitive we ship to paying clients. Want to click through every page? The full demo site fills this template with sample data so you can browse it like the real thing.
apparel-brand.frontendhorizon.com
Drop-based apparel
The fall drop lands September 9.
Editorial lookbook on the home page, shop-the-look one tap away, backorder waitlist for whatever sells through.
Fall lookbook
Six looks. Twelve pieces.
Tap any image to shop the full look. Sizing + fit notes inline.
02
The Knit Set
Look 02
03
The Trouser
Look 03
04
The Shirting
Look 04
05
The Outerwear
Look 05
06
The Layer
Look 06
Last drop
What sold out in 72 hours.
- Sell-through in 3 days
- 84%
- Backorder list
- 12k
- Repeat customers
- +38%
Want first access?
Members get 48 hours early access on every drop and a $25 credit on signup. Never share your email.
Drop reminders, no spam.
We email twice a season: drop preview + drop launch. That's it.
Ideal client
Apparel brand, $400K–$10M GMV, drop-based
Revenue band: $400K – $10M GMV
More on this audience: Frontend Horizon for Retail / Manufacturing →
You’re in market when:
- Lookbook lives on a PDF, not the site
- Wholesale buyers ask for size charts you have to dig up
- Drops sell out without a backorder waitlist
Named outcomes
What this template is calibrated to move.
01
Convert lookbook scrolls into add-to-cart with shop-the-look
02
Build a backorder waitlist before the next drop
03
Rank for category + style queries, not just brand
Every plan, FH operates
What we actually do for you every month.
Tier picks the page count and the domain. The work below stays the same whether you’re on $25/mo or $99/mo — same team, same proprietary systems behind the scenes.
We operate your site
- FH-managed hosting (Coolify + Supabase)
- SSL, daily backups, 99.9% uptime target
- Core Web Vitals watched weekly — we fix the regressions
- Monthly content swap on every tier
Our systems run your lead pipeline
- Twilio Lookup runs on every confirmed phone
- 100-pt FH lead-scoring rubric (intent / contact / phone / message / method)
- Email + SMS alerts routed to your team, your sender
- Submissions persisted to fh.submissions — yours to export
AI subagents behind every audit
- Brand-voice subagent checks copy against COPY_GUIDE
- Slop-detector + image-evaluator gate every visual asset
- Journey-mapper checks funnel integrity per deploy
- Same FH team operates it — human reply < 24 hours
Page roster by tier
Same shape, three depths.
Standard contains Starter. Pro contains Standard. Upgrade at any time and we add the new pages over a week — no rebuild.
Starter
$25/mo
3 pages · FH subdomain
- 01Home (with lookbook)
- 02Shop
- 03Store locator
Most popular
Standard
$50/mo
5 pages · Custom domain
- 01Home
- 02Lookbook
- 03Shop
- 04Store locator
- 05Contact
Pro
$99/mo
15 pages · Custom domain
- 01Home
- 02Current season lookbook
- 03Archive (past drops)
- 04Shop men
- 05Shop women
- 06Shop accessories
- 07Sizing & fit
- 08Stockists
- 09Press & editorial
- 10Brand story
- 11Sustainability
- 12Returns & exchanges
- 13Account login
- 14Backorder waitlist
- 15Contact
Reserve your spot
Reserve your subdomain. No card needed.
Drop your name and email. We’ll reach out to confirm your tier, gather your photos and copy, and ship your site in ten days.
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