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DTC · subscription bundles · returns flow
DTC E-commerce Brand
Subscription-bundle hero, recurring-revenue UX, and a returns flow that doesn’t make buyers email you. Tuned for DTC brands that ship a physical product and want to grow LTV, not just first orders.
- 7layouts
- 15pages
- 59sections
- 12primitives
From $25/mo · 3 pages to start
$25–$99/mo
Live preview
Scroll the real site. Switch devices.
This is the actual build, filled with sample data. Switch between desktop, tablet, and mobile — same lead form, same calculator, same layout we ship to paying clients.
dtc-e-commerce-brand.frontendhorizon.com
Section by section
Every block, broken out.
Each section is the same primitive we ship to paying clients. Want to click through every page? The full demo site fills this template with sample data so you can browse it like the real thing.
dtc-e-commerce-brand.frontendhorizon.com
DTC + subscription
Better than a one-time order: a bundle that ships every month.
Subscription bundles save buyers 15% and double LTV. The hero is the bundle picker, not another product grid.
Menu
- Daily Essentials bundleMost popular
- Build Your Own (3 items)Save 15%
- Starter packFirst-time
Why subscribe
Three reasons buyers pick the bundle.
Free shipping forever
Subscriber orders ship free. One-time orders don’t.
Skip or swap anytime
Self-serve dashboard, no email-to-cancel.
Real numbers
Subscribers vs one-time buyers.
- Higher LTV
- 2.1x
- Repeat in 90 days
- 62%
- Avg savings/order
- $11
Subscribers
What they said after month three.
“Show up every month, never have to think about it. Skipped last month with one tap.”
Alex T. · Subscriber, 6 mo
“Saved $60 this year vs ordering one at a time. Easy math.”
Pri S. · Subscriber, 1 yr
Try the bundle. Skip anytime.
Subscribers cancel 4% of the time. Most stay 11 months. We don't make it hard to leave.
Ideal client
DTC brand, $300K–$5M GMV, 1–3 SKU families
Revenue band: $300K – $5M GMV
More on this audience: Frontend Horizon for Retail / Manufacturing →
You’re in market when:
- First-order conversion is fine; repeat purchase is flat
- Subscription bundles tested elsewhere but never on-site
- Returns require an email, not a self-serve flow
Named outcomes
What this template is calibrated to move.
01
Move 15%+ of one-time buyers onto a subscription bundle
02
Cut returns-CS volume in half with the self-serve flow
03
Pull search traffic for category queries, not just brand
Every plan, FH operates
What we actually do for you every month.
Tier picks the page count and the domain. The work below stays the same whether you’re on $25/mo or $99/mo — same team, same proprietary systems behind the scenes.
We operate your site
- FH-managed hosting (Coolify + Supabase)
- SSL, daily backups, 99.9% uptime target
- Core Web Vitals watched weekly — we fix the regressions
- Monthly content swap on every tier
Our systems run your lead pipeline
- Twilio Lookup runs on every confirmed phone
- 100-pt FH lead-scoring rubric (intent / contact / phone / message / method)
- Email + SMS alerts routed to your team, your sender
- Submissions persisted to fh.submissions — yours to export
AI subagents behind every audit
- Brand-voice subagent checks copy against COPY_GUIDE
- Slop-detector + image-evaluator gate every visual asset
- Journey-mapper checks funnel integrity per deploy
- Same FH team operates it — human reply < 24 hours
Page roster by tier
Same shape, three depths.
Standard contains Starter. Pro contains Standard. Upgrade at any time and we add the new pages over a week — no rebuild.
Starter
$25/mo
3 pages · FH subdomain
- 01Home (with bundle CTA)
- 02Shop & bundles
- 03Contact
Most popular
Standard
$50/mo
5 pages · Custom domain
- 01Home
- 02Shop & bundles
- 03Subscriptions
- 04Returns & FAQ
- 05Contact
Pro
$99/mo
15 pages · Custom domain
- 01Home
- 02Shop all products
- 03Subscription bundles
- 04Product detail (5)
- 05Reviews & UGC
- 06Wholesale / retailers
- 07Ingredients / sourcing
- 08Our story
- 09Returns self-serve
- 10Shipping & delivery
- 11Track an order
- 12Press & awards
- 13Help center
- 14Account login
- 15Contact
Reserve your spot
Reserve your subdomain. No card needed.
Drop your name and email. We’ll reach out to confirm your tier, gather your photos and copy, and ship your site in ten days.
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