Original line
The recipe that started it. Now in 1,200 stores.
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Food · beverage · retail + DTC
Food & CPG Brand
Retailer locator + recipe content + wholesale intake on one stack. For food and beverage brands sold in store and online — the site has to recruit retailers as cleanly as it converts shoppers.
- 9layouts
- 15pages
- 55sections
- 13primitives
From $25/mo · 3 pages to start
$25–$99/mo
Live preview
Scroll the real site. Switch devices.
This is the actual build, filled with sample data. Switch between desktop, tablet, and mobile — same lead form, same calculator, same layout we ship to paying clients.
food-cpg-brand.frontendhorizon.com
Section by section
Every block, broken out.
Each section is the same primitive we ship to paying clients. Want to click through every page? The full demo site fills this template with sample data so you can browse it like the real thing.
food-cpg-brand.frontendhorizon.com
Food + beverage brand
Find us in store. Or get it shipped tomorrow.
Retailer locator built into the hero. Wholesale buyers go one click deeper. Recipe library ranks for the queries before the brand search.
Product lines
Three lines, retailer-friendly.
Reserve / limited
Seasonal small-batch. Often DTC-only.
Bulk / food-service
Cases + cases-of-cases for restaurants + cafes.
In the wild
Where shoppers spot us most.
01
Whole Foods endcap
Q4 feature
02
Sprouts main aisle
Year-round
03
Erewhon premium
04
Local co-ops (130)
05
Specialty grocers
06
DTC direct
Stocking the brand?
Wholesale terms, MSRP, and case configs ship with the welcome packet. Buyers respond within one business day.
Recipe ideas, fresh weekly.
Join the newsletter for new recipes + drops + occasional retailer-only specials. No spam, no recipes you've already seen.
Ideal client
Food / bev brand, $500K–$8M revenue, retail + DTC
Revenue band: $500K – $8M
More on this audience: Frontend Horizon for Retail / Manufacturing →
You’re in market when:
- Shoppers Google your product before they buy in store
- Retail buyers ask for a sell sheet you don’t have online
- Recipe content is on Instagram but not on the site
Named outcomes
What this template is calibrated to move.
01
Convert retail aisle scans into DTC repeat buyers
02
Add a new chain partner per quarter via the wholesale page
03
Rank for recipe queries that pull category-aware shoppers
Every plan, FH operates
What we actually do for you every month.
Tier picks the page count and the domain. The work below stays the same whether you’re on $25/mo or $99/mo — same team, same proprietary systems behind the scenes.
We operate your site
- FH-managed hosting (Coolify + Supabase)
- SSL, daily backups, 99.9% uptime target
- Core Web Vitals watched weekly — we fix the regressions
- Monthly content swap on every tier
Our systems run your lead pipeline
- Twilio Lookup runs on every confirmed phone
- 100-pt FH lead-scoring rubric (intent / contact / phone / message / method)
- Email + SMS alerts routed to your team, your sender
- Submissions persisted to fh.submissions — yours to export
AI subagents behind every audit
- Brand-voice subagent checks copy against COPY_GUIDE
- Slop-detector + image-evaluator gate every visual asset
- Journey-mapper checks funnel integrity per deploy
- Same FH team operates it — human reply < 24 hours
Page roster by tier
Same shape, three depths.
Standard contains Starter. Pro contains Standard. Upgrade at any time and we add the new pages over a week — no rebuild.
Starter
$25/mo
3 pages · FH subdomain
- 01Home (with locator)
- 02Products
- 03Where to buy
Most popular
Standard
$50/mo
5 pages · Custom domain
- 01Home
- 02Products
- 03Where to buy (retailer locator)
- 04Wholesale & sell sheets
- 05Contact
Pro
$99/mo
15 pages · Custom domain
- 01Home
- 02Product line 1
- 03Product line 2
- 04Product line 3
- 05Recipe library
- 06Where to buy (retailer locator)
- 07Become a stockist
- 08Wholesale & sell sheets
- 09Sourcing & ingredients
- 10Sustainability
- 11Our story
- 12Press & awards
- 13Help & FAQ
- 14Trade intake
- 15Contact
Reserve your spot
Reserve your subdomain. No card needed.
Drop your name and email. We’ll reach out to confirm your tier, gather your photos and copy, and ship your site in ten days.
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