Back to templates

Hardware · tools · dealer + DTC

Hardware & Tool Brand

Spec-sheet downloads above the fold, dealer locator on every page, DTC checkout for warranty + parts. Built for hardware brands whose pro buyers want specs before they buy and dealers want updated sell sheets monthly.

  • 6layouts
  • 15pages
  • 55sections
  • 10primitives

From $25/mo · 3 pages to start

$25–$99/mo

Live preview

Scroll the real site. Switch devices.

Open full demo, all pages →

This is the actual build, filled with sample data. Switch between desktop, tablet, and mobile — same lead form, same calculator, same layout we ship to paying clients.

Section by section

Every block, broken out.

Open full demo site →

Each section is the same primitive we ship to paying clients. Want to click through every page? The full demo site fills this template with sample data so you can browse it like the real thing.

hardware-tool-brand.frontendhorizon.com

Hardware + tool brand

Spec sheets first. Then where to buy.

Pro buyers want specs before they walk into a store. Dealers want updated sell sheets in one place. Both find them here.

Above-fold trust

Dealers
640+ stocking
Lines
11 product lines
Pro program
Tax-exempt + bulk
Warranty
Lifetime on tools

Product lines

Built for the trade.

Hand tools

Lifetime-warranty pliers, wrenches, drivers.

Power tools

Brushless, contractor-grade, dealer-stocked.

Measuring + layout

Squares, levels, lasers.

Safety + PPE

ANSI-rated, contractor packs.

Accessories

Blades, bits, batteries, chargers.

Parts + repair

Replacement kits, service-center locator.

Pro program tiers

Volume + tax-exempt pricing for contractors.

  • Pro Lite (verified contractor)

    Tax-exempt eligible

    5% off

  • Pro Plus ($10k+/yr)

    Free shipping

    12% off

  • Pro Elite ($50k+/yr)

    Dedicated rep

    18% off + co-marketing

Need a sell sheet right now?

Spec PDFs, MSRP sheets, dealer-pricing tiers — all downloadable, current quarter only.

Ideal client

Hardware / tool brand, $1M–$15M, dealer-led + DTC parts

Revenue band: $1M – $15M

More on this audience: Frontend Horizon for Retail / Manufacturing →

You’re in market when:

  • Pro buyers download spec PDFs before they buy in store
  • Dealers ask for sell sheets you keep emailing
  • Warranty + replacement parts move through email, not a portal

Named outcomes

What this template is calibrated to move.

01

Cut sell-sheet email volume to dealers by 80%

02

Capture warranty + parts orders without a CS rep

03

Rank for product-category + spec queries, not just brand

Every plan, FH operates

What we actually do for you every month.

Tier picks the page count and the domain. The work below stays the same whether you’re on $25/mo or $99/mo — same team, same proprietary systems behind the scenes.

We operate your site

  • FH-managed hosting (Coolify + Supabase)
  • SSL, daily backups, 99.9% uptime target
  • Core Web Vitals watched weekly — we fix the regressions
  • Monthly content swap on every tier

Our systems run your lead pipeline

  • Twilio Lookup runs on every confirmed phone
  • 100-pt FH lead-scoring rubric (intent / contact / phone / message / method)
  • Email + SMS alerts routed to your team, your sender
  • Submissions persisted to fh.submissions — yours to export

AI subagents behind every audit

  • Brand-voice subagent checks copy against COPY_GUIDE
  • Slop-detector + image-evaluator gate every visual asset
  • Journey-mapper checks funnel integrity per deploy
  • Same FH team operates it — human reply < 24 hours

Page roster by tier

Same shape, three depths.

Standard contains Starter. Pro contains Standard. Upgrade at any time and we add the new pages over a week — no rebuild.

Starter

$25/mo

3 pages · FH subdomain

  1. 01Home (with spec downloads)
  2. 02Products
  3. 03Where to buy
Reserve Starter →

Most popular

Standard

$50/mo

5 pages · Custom domain

  1. 01Home
  2. 02Products
  3. 03Where to buy (dealer locator)
  4. 04Spec downloads
  5. 05Parts & warranty
Reserve Standard →

Pro

$99/mo

15 pages · Custom domain

  1. 01Home
  2. 02Product line A
  3. 03Product line B
  4. 04Product detail (5)
  5. 05Spec sheet library
  6. 06Where to buy (dealer locator)
  7. 07Become a dealer
  8. 08Pro program
  9. 09Warranty registration
  10. 10Replacement parts
  11. 11Service centers
  12. 12Press & reviews
  13. 13Resource library
  14. 14Wholesale intake
  15. 15Contact
Reserve Pro →

Reserve your spot

Reserve your subdomain. No card needed.

Drop your name and email. We’ll reach out to confirm your tier, gather your photos and copy, and ship your site in ten days.

Tier

No card needed. We confirm by email within one business day.